Resume

FREELANCE DESIGNER

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CREATIVE DIRECTOR

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CONTENT CREATOR

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CREATIVE PROFESSIONAL

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FREELANCE DESIGNER — CREATIVE DIRECTOR — CONTENT CREATOR — CREATIVE PROFESSIONAL —

 

Wyfenbok

Owner & Creative Director

Jul 2013 - Present

Home-based freelance design business offering creative solutions tailored for small businesses and individuals; Provide comprehensive services including branding, graphic design, and website development; Partner with clients to develop visually impactful designs that align with their brand vision and business goals; Deliver customized, cost-effective solutions to help small businesses enhance their online presence and grow their market reach; Specialize in user-friendly, responsive website design and consistent branding across digital and print media; Manage all aspects of the business, from client relations and project management to creative execution and delivery.

Skills: Project Management · Creative Direction · Web Design · Brand Development · Creative Problem Solving

LCCCTA

Ex Officio Board Member

Nov 2024 - Present

Serve as a key contributor to Lake City Columbia Community Tennis Association's mission of promoting tennis and fostering a sense of community; Develop and implement marketing strategies to increase community awareness and participation in tennis programs and events; Design, maintain, and enhance the organization's website to provide an engaging and user-friendly experience; Lead creative services, including branding, digital design, and social media management to drive visibility and engagement; Collaborate with board members to plan and execute events, fundraisers, and outreach initiatives.

Skills: Website Updating · Website Building · Squarespace · Social Media · Marketing

 
 

Fracture

Visual Designer

Mar 2020 - Jan 2023

Collaborated with a talented and dynamic team to create stunning and engaging visuals that accurately reflect Fracture’s unwavering commitment to delivering high-quality, glass-printed imagery; Designed innovative and creative assets for various email marketing campaigns, social media channels, and customer-facing platforms to significantly enhance the overall brand presence; Worked in collaboration across multiple teams to craft thoughtful designs that effectively communicate Fracture’s unique value proposition: stunning images printed directly on glass, ready to hang either with or without a frame, providing customers with a seamless and beautiful display solution.

Skills: Visual Design · Email Marketing · Graphic Design · Creative Problem Solving · Brand Awareness

iHeartMedia

Digital Content Coordinator

Jul 2010 - Apr 2014

Managed and curated digital content for iHeartMedia Jacksonville's online platforms, ensuring alignment with brand standards and audience engagement goals; Designed and published visually appealing and interactive content for websites, social media, and email campaigns across multiple stations; Collaborated with on-air talent, sales teams, and advertisers to create innovative digital marketing solutions; Analyzed performance metrics to optimize content strategies and increase audience reach and interaction; Supported event promotions and live coverage through engaging multimedia content, enhancing the listener experience.

Skills: Content Management · Content Strategy · Online Content Creation · Graphic Design

 
iHeartMedia

EDUCATION

  • Bachelor of Fine Arts
    University of North Florida
    Graphic Design & Digital Media
    Jacksonville, Florida

  • Study abroad student
    University of North Florida
    Art, Design & Advertising in Brazil
    São Paulo, Brazil

  • Some coursework
    Ringling College of Art & Design
    Graphic & Interactive Communication
    Sarasota, Florida

  • Associate of Arts
    Lake City Community College
    General Studies, Phi Theta Kappa
    Lake City, Florida

SKILLS

  • Remote working experience

  • Digital design

  • Project management

  • Creative direction

  • Working within brand guidelines

  • Responsive web design

  • Basic HTML & CSS

  • Design systems

  • Micro-copywriting

  • Print design

CERTIFICATIONS

  • Certified Agile Marketer
    ICAgile
    Agility in Marketing (ICP-MKG)
    Jul 2021

Certified Agile Marketer
 

STRENGTHS

  • Highly organized

  • Passionate, positive attitude

  • Always curious

  • Self-motivated

  • Adaptable

  • Extreme attention to detail

  • Love feedback

  • Strategic, forward thinker

  • Dependable

CON’T LEARNING

  • Design Ops Summit
    by Rosenfeld Media
    Sep 2022

  • Think Summit
    by Moveable Ink
    Jun 2022

  • Smart Interface Design Patterns
    by Smashing Magazine
    Dec 2020

OTHER INTERESTS

  • Tennis

  • Personal development

  • Traveling

  • iPhoneography

  • Documentaries

  • Home projects

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